About TLB

Enjoyable Leadership.

One cup at a time.

Welcome to The Leader’s Brew—a weekly pour of insight and practical tips for modern leaders navigating a noisy world.

Each issue is designed to help you lead with more clarity, heart, and intention.

Leadership is personal. It’s messy. It matters more than ever.
We’re here to make it a little easier—and a lot more human.


🧠 Who We Are

We’re a collective of thinkers, builders, and everyday leaders doing leadership differently.

Our mission?
To help you become the kind of leader others trust, follow, and remember.

We’re not here to overload you with information—you already have plenty of that.

Whether you’re managing a team, building something from scratch, or rediscovering your purpose mid-career—we’re here to grow with you...and remind you why self-care is vital 😄


🔍 What’s Brewing Each Week

At the core of every issue is our signature 4-part format:

  • ☕️ 1 habit to strengthen your mindset
  • 🔍 1 challenge to stretch your comfort zone
  • 🧭 1 real-world example to learn from
  • 🚀 1 future-focused tip to keep you ahead

Sharp, simple, and easy to act on.


🌟 The Brew Extras

You’ll also find:

  • 🍵 Try a New Blend? – a different taste might surprise you!
  • 🏡 Home Brew Aroma – because family comes first
  • ☕️ Quick Tip of the Week – for when you just need that 'one thing'
  • 💬 Let’s Brew Together – community reflection and response
  • 🧭 Final Tasting Notes – great reminders

🦉 Meet Your Co-Guides

Every brew is co-hosted by:

  • Professor Perch — a wise, sharply dressed owl who favors strategy, stillness, and finely aged espresso. Make no mistake - he's adaptable and considers himself a great leader in 2025.
  • Aspen — a hoodie-wearing, startup-minded penguin with matcha in hand and curiosity on tap. They want support, encouragement and most of all, to be heard.

Count on Perch and Aspen to add a touch of delightful absurdity to every edition.


🪑 Who Pulls Up a Chair?

Our readers are the kind of people who care.

They’re new managers. Startup founders. Change-leading team builders.
They’re not perfect. They’re present. Curious. Growing.


And they show up each week to become a little more intentional than the last.


🌱 Why Join Us?

Because leadership doesn’t have to feel lonely—or heavy.

When you join The Leader’s Brew, you’re joining a space that blends:

  • Traditional wisdom with future trends
  • Real talk with empathy
  • Respect and irreverence
  • Challenges with restedness
  • And yes—a little fun and humor, too

Because leadership should stretch you—but it can also make you smile.


🧭 What We Believe

We believe:

  • It's vital to begin with the end in mind
  • Self-exploration and experimentation are crucial to happiness
  • Corporate life is not for everyone
  • That nothing is easy - choose your hard
  • Sometimes, all it takes is a break and a new perspective

And most importantly:
You already have what it takes.
We’re just here to help you see it.


🚀 What’s Coming Next?

This isn’t just a newsletter. It’s a growing movement of modern, enjoyable leadership.

Soon, you’ll see:

  • Interviews with unconventional leaders
  • Reader-submitted stories and inspirations
  • Perch and Aspen learning to belly dance

We’re building something human here.
And we're so glad you're with us.